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Western Europe

Promise Rings or Matching Tattoos: How WE Gen Z and Millennials Symbolize Romantic Commitment

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The majority of young Europeans have bought something to signify the importance of a romantic relationship, and they think these items best symbolize it…

TL;DR

  • Most young Europeans have bought something to signify the importance of a romantic relationship
  • Rings are still the most common sign of commitment for young people
  • But European Gen Z likes everything matching to symbolize their committed relationship: sneakers, hoodies, and tattoos
YPulse’s recent What’s The Situationship? Trend Report digs into how European Gen Z and Millennials are dating, and all the ways they’re redefining and rethinking commitment. While these gens are undoubtedly facing a complex dating scene, creating new (nebulous) phases of relationships, and delaying marriage, that doesn’t mean they’ve abandoned all concept of traditional commitment....

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