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Promise Rings or Matching Tattoos: How WE Gen Z and Millennials Symbolize Romantic Commitment

The majority of young Europeans have bought something to signify the importance of a romantic relationship, and they think these items best symbolize it…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Most young Europeans have bought something to signify the importance of a romantic relationship
  • Rings are still the most common sign of commitment for young people
  • But European Gen Z likes everything matching to symbolize their committed relationship: sneakers, hoodies, and tattoos
YPulse’s recent What’s The Situationship? Trend Report digs into how European Gen Z and Millennials are dating, and all the ways they’re redefining and rethinking commitment. While these gens are undoubtedly facing a complex dating scene, creating new (nebulous) phases of relationships, and delaying marriage, that doesn’t mean they’ve abandoned all concept of traditional commitment. The majority do want to get married eventually, and the majority of those over 18-years-old have been in a committed relationship. And they’re still making purchases to symbolize those relationships. We found that 57% have bought something to signify the importance of a romantic relationship,...

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