article

NA vs WE: How Do Young Consumers Take Care of Their Mental Health?

Mental health is a top priority for young consumers in WE and NA, but there are differences in the way they approach it…

Written and Edited by the YPulse Editorial Team

Jan 19 2023
North America, Western Europe

KEY TAKEAWAYS

Young Europeans have a more positive outlook than their peers in North America
They are not using meditation / mindfulness apps as much as young North Americans
Gen Z and Millennials in North America are also more likely to turn to therapy for help than their European peers

Data from YPulse’s recent Western Europe Mental Health Report shows that three quarters of 13-39-year-olds in Western Europe have experienced burn out in the last year, underscoring just how deep the mental health crisis in the region is. Of course, it’s not just young Europeans who are suffering from bad mental health: Gen Z and Millennials in North America are open about their struggles with anxiety and burnout. Global factors explain this situation, such as the COVID-19 pandemic, the current cost-of-living crisis, looming inflation, the rise of remote work, and the faltering of healthcare institutions. While it is true Gen...