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North AmericaWestern Europe

NA vs WE: How Do Young Consumers Take Care of Their Mental Health?

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Mental health is a top priority for young consumers in WE and NA, but there are differences in the way they approach it…

TL;DR

  • Young Europeans have a more positive outlook than their peers in North America
  • They are not using meditation / mindfulness apps as much as young North Americans
  • Gen Z and Millennials in North America are also more likely to turn to therapy for help than their European peers
Data from YPulse’s recent Western Europe Mental Health Report shows that three quarters of 13-39-year-olds in Western Europe have experienced burn out in the last year, underscoring just how deep the mental health crisis in the region is. Of course, it’s not just young Europeans who are suffering from bad mental health: Gen Z and...

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