Marketing in the metaverse has been one of the biggest trends of 2022—and for good reason. YPulse’s Metaverse trend report shows it’s crucial for brands to be in the virtual worlds Gen Z, Millennials, and even Gen Alpha are living their lives in to reach them. Nearly three quarters (73%) of young people agree they like when brands interact with their virtual world(s), and the majority of them also agree brands need to interact with virtual worlds to stay relevant.  Metaverse games like Fortnite, Roblox, and Minecraft are in Gen Z and Gen Alpha’s top five favorite games of 2022, making them ideal spaces to build affinity. Plenty of brands have recognized this, and those who are using it to their advantage have built up huge numbers (meaning millions) of young users in their virtual activations. And because there’s not just one way for them to do it, every brand has the opportunity to make a unique metaverse brand experience young players will love. These six brands have made especially...