Going viral is like the holy grail for most brands trying to reach young consumers, and earlier this year, Chicago-based athleisure company Fox & Robin managed to make headlines and Gen Z’s “For You Pages” with a video that celebrated the gen’s completely absurd humor at work. The TikTok posted by 29-year-old Millennial founder, Tommy Flaim, read, “POV: you start a new company and you only hire Gen Z.” He captioned the video, “It’s a Gen Z world, I’m just their [M]illennial boss,” and shared some of the gen’s hilarious email sign offs like, “Let me know if you have any questions! Or don’t,” “you’re the best boss ever (lol jk),” and “Talk soon loser.” The video has gotten over 17.4M views—and won the brand some serious Gen Z love. Fox & Robin’s TikTok account received so much traffic after going viral that Flaim even made a follow up video saying he received about 1600 new applications from Gen Z saying how much they desperately wanted to work...
- Article
