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Western Europe

These Are the Top Sources of Entertainment Young Europeans Turn To

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What platforms are Gen Z and Millennials in Western Europe using to watch video content most?

TL;DR

  • European Gen Z and Millennials are watching video content on Netflix more than any other source
  • But TikTok is a serious contender for the top place, and is Gen Z’s second most popular source of entertainment
  • Instagram is still a popular video content service for young Europeans
Gen Z and Millennials are video-first generations, and they have more options for entertainment than any gen before them. But knowing exactly which video services young Europeans use will help brands make the best decisions on how and where to reach these gens. YPulse’s biannual WE Media Consumption Report digs into how young Europeans consume...

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