Despite speculations that Gen Z and Millennials would begin to watch less video content post-COVID quarantines, European Gen Z and Millennials consume more video content than ever. YPulse surveys young consumers in North America and in Western Europe multiple times a year to keep tabs on their media consumption habits: the type of video content they watch, the subscription services they pay for, and the platforms they turn to the most. That’s how we know that the young viewers in these two regions are watching a lot of the same content—but also how we know that their media habits aren’t exactly aligned. In YPulse’s most recent Media Consumption survey, we asked Gen Z what devices they use to watch video content, and found major differences between the screens NA Gen Z and WE Gen Z are spending time viewing regularly: Smartphones are Gen Z’s top-used device for content viewing, in both regions Smartphones have been an essential part of Gen Z’s lives their whole lives, and this gen uses...
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