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Western Europe

The State of Parenting In WE, In 3 Stats

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Millennial parenting has changed in Western Europe since last year, and these are three parenting stats brands need to know…

TL;DR

  • The majority of Millennial parents in Western Europe have one child, while the proportion of parents with more than two kids is decreasing
  • As the continent face a huge increase in the cost of living, most parents now say they’ve underestimated how much it costs to raise a child
  • Three in five Millennials—parents and non-parents alike—say they don’t want to bring a child into the world right now
Millennial parents in Western Europe have been seriously tested in the past years. They’ve had to adapt their parenting style to the threat of a global pandemic, by creating home-schooling rules, while making sure their kids’ mental health—and theirs—was okay. All of this was done mostly without the help of family members during quarantines. Now,...

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