For fall-loving Gen Z and Millennials, “spooky season” begins on September 1st, and they make it known on social media that their favorite time of year has finally arrived. It’s time for them to bust out their seasonal decorations (if they ever took them down) and stock up on pumpkin spice everything. Through their profiles, it’s easy to see how young people have made Halloween more than a holiday for kids to go out to get candy and into another #aesthetic that they can funnel good feelings into. And of course, those good feelings justify their seasonal shopping, which get recorded for their #HalloweenHaul. On TikTok, the hashtag #Halloween2022 has 2.4B views (over a billion more than when we checked in mid-September), and is full of costumes, DIYs, recipes, and more. Some posts have been up for months, as the year-long Halloween lovers awaited their time to shine—and make viral Halloween content. All of which matches the aesthetics of their spooky season moodboards and compilation videos, whether they’re looking...
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