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Halloween is a Social Media Event That’s All About Aesthetics

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Spooky season has many looks, but wraps up into one big social media aesthetic craze…

TL;DR

  • Gen Z females express their aesthetic creativity with costume ideas on TikTok
  • Halloween haul vids are helping them gear up for the Halloween season
  • Even watching scary movies is fodder for social content
For fall-loving Gen Z and Millennials, “spooky season” begins on September 1st, and they make it known on social media that their favorite time of year has finally arrived. It’s time for them to bust out their seasonal decorations (if they ever took them down) and stock up on pumpkin spice everything. Through their profiles,...

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