Gen Z and Millennials aren’t growing out of their love for Halloween movies and TV shows… TL;DR The majority of Gen Z and Millennials plan to watch Halloween programming on streaming services this year But Halloween specials on cable TV are still popular with the younger gens Nostalgia is a huge driver of Halloween programming for young people, and their favorite classics are part of their traditions Though it’s only September, “spooky season” has already begun for Halloween-loving Gen Z and Millennials. The moment August ends, many flip the switch to autumnal fashion, apple picking, and the cozy vibes they wait all year for. For weeks already, young people on social media have been sharing their excitement for all that comes with the changing season. Users on every platform measure the beginning of the season to the first sighting of a Spirit Halloween and the return of the Pumpkin Spice Latte. As they bring out the chunky sweaters, regardless of the weather, planning their Halloween celebrations are next up...
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