Gen Z and Millennials live in the age of the influencer, and effectively, the age of the parasocial relationship. For young people, the idea that they can feel a close bond with their favorite celebrity is a simple truth. Thanks to social media, the celebrities who once felt far above now feel like close friends, and the idea of being a “fan” has shifted. This is especially true of online celebrities and influencers, whose whole brand is their own personality and life, rather than a character or talent—they’re marketing a sense of really knowing them, and it works.  Our Celebrities...