As gaming becomes a top form of entertainment among young Europeans, the majority are tuning in to watch others play, too… TL;DR Esports have officially gone mainstream in Western Europe, where they’ve pulled in nearly half a billion in revenue and attracted major brands and celebrities Now, the majority of young Europeans are watching esports at least sometimes, and more than half of young males consider themselves avid esports followers The next generation is already tuning into esports, too, as their Millennial parents let them watch gaming content YPulse has been talking about the importance of esports for a while now as Gen Z and Millennials have grown more interested in not only playing video games themselves, but watching others play, too. And while we’ve covered the rise of esports in North America, it’s happening in Western Europe, too. Gaming competitions have gotten so big across the Atlantic that they pulled in €465 million in revenue in 2021, have attracted major celebs such as David Beckham, and are getting...
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