Hobbies are a source of community for Gen Z and Millennials. Here are the ones they say they’re most passionate about now… TL;DR Hobbies became even more important forms of entertainment and connection during the pandemic, and young Europeans are still keeping up with their favorite pastimes Music and sports are their top two hobbies right now, providing them with community and mental wellness For Gen Z, gaming is a top pastime while Millennials are focusing more on their finances In the last two years, hobbies became more important to young consumers than ever as they looked for ways to occupy their time during lockdowns, and ways to stay connected in isolation. In fact, many young consumers picked up new hobbies during the pandemic (remember the great flour shortage of 2020?) and—more importantly—found ways to connect with groups near and far around these hobbies. In our WE Clicking on Community trend report—which explored just how important community is to Gen Z and Millennials today—young Europeans told us that shared...
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