The vast majority of young Europeans are eating at fast food chains every week. But which are their favorites? We asked… TL;DR American brands dominate young Europeans’ list of favorite fast food chains—and the familiar Golden Arches take the top spot Fast food chains are winning young Europeans’ hearts with good food, but also engaging marketing campaigns and value-driven menu items YPulse’s recent WE Cooking and Diets report found that young Europeans are generations of cooks—70% cook at home at least sometimes, and 62% say they actually prefer making a meal from scratch than going out or ordering in. This might not be too surprising, considering that the food cultures of Western European countries have globally recognized reputations. But as much as young Europeans may be cooking, that doesn’t mean they’re not hitting up their favorite restaurants, too. The vast majority of 13-39-year-olds in Western Europe are eating out or ordering take-out 1-3 times a week, and—according to our WE Food and Shopping Trends report—fast food restaurants are the...
- Article