Brands are creating their own virtual influencers to reach young people in the metaverse… TL;DR Over a quarter of young consumers are interested in following someone that is computer-generated on social media Virtual influencers have been around for years, but they’re becoming popular again during the rise of the metaverse To grab young people’s attention, brands have been creating their own virtual influencers to market products in the metaverse We told you that the metaverse marketing trend would take off even more this year, and barely a day has passed in 2022 that hasn’t been filled with metaverse-focused news. As...