Brands are creating their own virtual influencers to reach young people in the metaverse… TL;DR Over a quarter of young consumers are interested in following someone that is computer-generated on social media Virtual influencers have been around for years, but they’re becoming popular again during the rise of the metaverse To grab young people’s attention, brands have been creating their own virtual influencers to market products in the metaverse We told you that the metaverse marketing trend would take off even more this year, and barely a day has passed in 2022 that hasn’t been filled with metaverse-focused news. As a refresher: the metaverse is the idea of a massive, centralized virtual community, and though it’s still being formed, brands have been in veritable gold rush mode to make their mark in virtual world spaces. Though we’ve long advocated marketing inside virtual world games, more are jumping into the trend as brands “bridge the digital and physical divide,” with industries including fashion, beauty, music, and even social media platforms...
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