Lego’s brilliant holiday present for parents, the brewing Black Friday backlash, Big Beer going gender neutral, and more news you should know!
1. Lego’s Holiday PR Win
We’ve already seen some serious holiday PR fails this season, but don’t miss a big PR win from current toy aisle champion Lego. The brand has created Lego slippers, a brilliant gift for parents, who know the unique pain and suffering of stepping on those little blocks. Sadly, only 1,500 pairs are being created and will be given out randomly to those who fill out a wishlist on the Lego France site.
2. Brewing Black Friday Backlash
Our infographic snapshot showed you that 77% of Millennials plan to shop on Black Friday or Cyber Monday, but don’t miss the brewing Black Friday Backlash: REI has received kudos after announcing they will be keeping stores closed on the major shopping holiday, and now state parks around the country are encouraging shoppers to #OptOutside, offering free entry for the day.
3. Big Beer Going Gender Neutral
Millennials continue to show that they’re rethinking gender norms, and brands are catching up, including some big beer companies, who are making efforts to embrace female beer drinkers. Don’t miss another big sign they’re trying to be more gender-neutral: Anheuser-Busch InBev’s Super Bowl ad will be all about “gender friendly” messaging, including equal pay. InBev’s VP of marketing says, ““Objectification of women is going away.”
4. FB Will Hide Your Ex
Last month, we found out you can now Eternal Sunshine of the Spotless Mind your Facebook thanks to a new filter tool on the network’s “On This Day” feature. Specific dates and names can be entered into the filter to keep out whatever you don’t want to remember, including exes and bad life events. Don’t miss the news that Facebook is making it even easier to break up: when “downgrading” a relationship status users will be given an option to hide their ex from their feed completely.
5. Links We’re Passing
Adele’s first new track in four years has smashed previous music video records, becoming the biggest YouTube debut of 2015 with 50 million views in its first 48 hours. While Adele is still the reigning video queen, another major diva is impressing with her YouTube game this week. Don’t miss Missy Elliot’s return to the scene: her new single “WTF (Where They From)” has earned 10 million views in three days. (And don’t forget that music videos matter more than ever.)