McDonald’s isn’t on Millennials’ short list of favorite fast-food spots, and the brand has been attempting to reach out to the generation in a variety of ways.

McDonald’s isn’t on Millennials’ short list of favorite fast-food spots, and the brand has been attempting to reach out to the generation in a variety of ways. The latest effort is a “Millennial tastemaker group” in and around Philadelphia. The local 20-somethings will weigh in on McDonald’s offerings, be given “exclusive networking opportunities,” and engage with the brand on social media. (Businessweek)