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Some Millennials should get ready for a new label: “Yummy” is a term recently coined for young urban males with money.

Some Millennials should get ready for a new label: “Yummy” is a term recently coined for young urban males with money. Though the term “Yummy” is new to us, we segmented the Millennial generation and found The Beta Dogs, a majority male segment with a penchant for spending. (USA Today)

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