Fed up with the diminishing organic reach to Facebook fan newsfeeds without paying extra, Eat24 decided to end their relationship with the social network in a hilarious Dear John break-up letter.

Fed up with the diminishing organic reach to Facebook fan newsfeeds without paying extra, Eat24 decided to end their relationship with the social network in a hilarious Dear John break-up letter. For companies with more than 500,000 fans organic reach has dropped to 2%, a factor that might move other young and social companies to follow suit. (Fast Company)