American Beagle Outfitters was pegged as an early April Fool’s joke, but it gained so much positive attention from fans that American Eagle will be producing a limited edition clothing line for dogs this spring.

American Beagle Outfitters was pegged as an early April Fool's joke, but it gained so much positive attention from fans that American Eagle will be producing a limited edition clothing line for dogs this spring. The prank was created to raise money for the ASPCA, so its social good backbone and delivery on promises (no matter how fake) signal reliability to Millennials. (American Eagle)