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Gen Z and Millennials Are Looking for Different Content on Every Social Media Platform

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Gen Z and Millennials are looking for different types of content from each of their most-used social media platforms—and brands can use that to their advantage… 

TL;DR

  • Every platform serves a different main purpose to Gen Z and Millennials, whether personally social, for viral content, or to find brands
  • Young people are most looking for straightforward brand content on Pinterest, YouTube, Instagram, and Facebook
  • Brands / product content can blend into other kinds of content through influencer collabs and tapping into viral memes
YPulse data shows Gen Z and Millennials are active users of an average of six social media platforms. On each one, all brands are competing for their divided attention—but it’s important to know that young people are going to each platform in search of different content. In fact, our TikTok Effect trend research found 84%...

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