Tumblr is known to be a “hyperreal online mecca” of shared images, and musicians are utilizing the social network to share their inspirations and foster conversations with fans.

Tumblr is known to be a “hyperreal online mecca” of shared images, and musicians are utilizing the social network to share their inspirations and foster conversations with fans. Though marketing has been focused more on Facebook, Twitter, and Instagram, brands would be wise to take note of how music stars are taking to Tumblr. (Mashable)