Doritos is embracing Millennials’ penchant for disruptive creativity by including its consumers in a “Bold Flavor Experiment” where they can vote on which of three mystery-flavors they would like to see on shelves.

Doritos is embracing Millennials' penchant for disruptive creativity by including its consumers in a “Bold Flavor Experiment” where they can vote on which of three mystery-flavors they would like to see on shelves. The campaign directs them in-store to buy the mystery bags and then online for the chance to win $1,000 in gold during each day of voting. (Ad Age)