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Mobile in-app ads make up 75% of “on-the-go” spots consumers see, and Millennials are an increasingly mobile audience—so what’s the best way to make them pay attention?

Mobile in-app ads make up 75% of “on-the-go” spots consumers see, and Millennials are an increasingly mobile audience—so what’s the best way to make them pay attention? Non-skippable ads less than 15 seconds long have a completion rate of 92%. (Adweek)

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