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We call it tissue box marketing, but Fast Company is also calling out the trend of emotionally intense advertising, charting the shift from humor-laden ads to the current tear-inducing “sadvertising” that is ruling the airwaves—and endearing Millennials in need of a dose of inspiration.

We call it tissue box marketing, but Fast Company is also calling out the trend of emotionally intense advertising, charting the shift from humor-laden ads to the current tear-inducing “sadvertising” that is ruling the airwaves—and endearing Millennials in need of a dose of inspiration. (Fast Company)

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