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The Top Things Brands Can Do To Be Diverse And Inclusive, According To Young Europeans

All brands should be seeking to be more diverse and inclusive, and here are what young Europeans think are the top things they can do…

Written and Edited by the YPulse Editorial Team

Apr 27 2023
Western Europe

KEY TAKEAWAYS

Virtually all young Europeans think brands can do something to reflect diversity and be more inclusive
The top things brands can do is to create products for a diverse audience and use diverse models in their ads
European Gen Z and Millennials also want to see diversity reflected within the staff of a company, meaning brands should think of inclusion from the inside as well

YPulse’s research from the WE Ad / Marketing Effectiveness Report shows that nine in ten European Gen Z and Millennials believe brands can do something to show diversity and inclusion. In other words, diversity is not an option for brands, it’s something they should be actively working on. On top of being a great cause, committing to inclusion is also an effective way brands can connect with young Europeans today, who are the most diverse generations to date. It’s a topic YPulse explored in depth in our recent Representation in Action (Revisited) Trend Report. To help brands understand what steps...