It’s not just teens who are leaving youth-focused retailers like Abercrombie & Fitch and Aeropostale behind—teen retailers are also not passing the “mom test.” A study among mothers with children under 18 found that these brands are low on the list of stores parents consider when shopping for their kids, and aren’t perceived as “value plays” compared to fast fashion stores.

It’s not just teens who are leaving youth-focused retailers like Abercrombie & Fitch and Aeropostale behind—teen retailers are also not passing the “mom test.” A study among mothers with children under 18 found that these brands are low on the list of stores parents consider when shopping for their kids, and aren’t perceived as “value plays” compared to fast fashion stores. (CNBC)