Apple has long been perceived as the brand that can do no wrong with Millennials. But apparently their love of Apple products doesn’t mean they will buy into everything the brand does. When asked if they would bank with the tech-giant, 34% of Millennials said yes—compared to 40% who would consider banking with Google, and 37% who would bank with Amazon. The stats make sense: in our look at the brands Millennials trust, Apple made both the most trusted and least trusted lists, while Google and Amazon only appeared on the most trusted. (CNBC)
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