H&M’s new catalogue is designed not to be flipped through, but to be listened to.

H&M’s new catalogue is designed not to be flipped through, but to be listened to. Each item of clothing on the “Fashion Mixer” site is given its own sound, and users in China, Hong Kong, Singapore, and Malaysia can mix beats and melodies by mixing up outfits. Unique tracks that they’ve created can then be shared on Facebook, WeChat, and Weibo. (Popsop)