Last summer, tampon subscription service Hello Flo introduced themselves to the world with a frank commercial that helped us discover that when it comes to marketing to Millennial women, it’s time to take off the kid gloves.

Last summer, tampon subscription service Hello Flo introduced themselves to the world with a frank commercial that helped us discover that when it comes to marketing to Millennial women, it’s time to take off the kid gloves. Now the brand is back with another bold, hilarious spot that shows what can happen when a tween girl lies about getting her period, and her mom teaches her a lesson with an over-the-top, embarrassing “First Moon” party. (Creativity)