The next generation of entertainment content is about innovative ways of tearing down the wall between consumers and creators, and transmedia is one of the main focuses of that effort.

The next generation of entertainment content is about innovative ways of tearing down the wall between consumers and creators, and transmedia is one of the main focuses of that effort. Astronauts Wanted is launching a transmedia travel show starring YouTubers Grace Helbig and Mamrie Hart, which will feature three weekly videos, rely on fan tweets and suggestions on where to go next, and “selfie style” content that the stars share on their own social platforms. (StreamDaily)