Post-Millennials’ early exposure to tablets is steadily rising. According to new research, 59% of homes with children ages 2-12 own a tablet, a 50% increase from the previous 12-month period. Kids are now using the tablets in 48% of those homes, a 10% increase from before. The increasing regularity of young consumers’ mobile screen use will speed up their entertainment fragmentation, and could heavily impact the way the next generation approaches media and more. (Mediapost)
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