July might mark our country’s independence, but did you know it’s also Prince Henry’s birthday month?! Fisher-Price is commemorating the occasion by throwing a royal birthday campaign that targets Millennial moms. Buzz about the baby’s birth was apparently so prolific that having royal-themed marketing here in the U.S. was “a no-brainer” for the brand. The effort includes a monthly sweepstakes, a “Make Your Baby Royal” Facebook app, and more. (Adweek)
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