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Western Europe

Ditch Netflix or Eat Beans? What Young Europeans Have Done to Fight the Cost-Of-Living Crisis

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Find out how many young Europeans are impacted by inflation, and how they’ve changed their spending habits in response to it…

TL;DR

  • More than four in five young consumers in Western Europe have seen their bills increase in the past year
  • Food and entertainment were the top things young consumers cut to save the pennies, and adapt to the cost-of-living crisis
  • Gen Z and Millennials in the region are also looking for cheaper options when buying products
The words “cost-of-living” and “inflation” were everywhere in the news last year in Western Europe, and it felt like only ChatGPT helped the media talk about a different topic. It’s true that inflation came very suddenly and took young Europeans by surprise: YPulse’s research found that four in five young people in Western Europe agree...

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