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Ditch Netflix or Eat Beans? What Young Europeans Have Done to Fight the Cost-Of-Living Crisis

Find out how many young Europeans are impacted by inflation, and how they’ve changed their spending habits in response to it…

Written and Edited by the YPulse Editorial Team

Mar 24 2023
Western Europe

KEY TAKEAWAYS

More than four in five young consumers in Western Europe have seen their bills increase in the past year
Food and entertainment were the top things young consumers cut to save the pennies, and adapt to the cost-of-living crisis
Gen Z and Millennials in the region are also looking for cheaper options when buying products

The words “cost-of-living” and “inflation” were everywhere in the news last year in Western Europe, and it felt like only ChatGPT helped the media talk about a different topic. It’s true that inflation came very suddenly and took young Europeans by surprise: YPulse’s research found that four in five young people in Western Europe agree with the statement “I did not expect the cost-of-living to increase as much as it did last year.” YPulse constantly keeps track of the what, how, and why of Gen Z and Millennials’ lives and views through our monthly behavioral surveys, and comparisons of year-on-year...