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De-Influencing: Everything Brands Need to Know

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Headlines have been talking all about de-influencing, but we explain what it really is and what brands can learn from it… 

TL;DR

  • De-influencing refers to content creators sharing products they don’t recommend purchasing based on their experience
  • But influencers are not done making recommendations, and most aren’t even saying their preference is for everyone
  • Ultimately, brands should listen to the critiques and think more about which influencers can really reach the niche for their product
YPulse recently told you about a new TikTok influencer trend that is going against the grain of their usual content. Influencers are most often recommending to their audiences which products to buy, and often sponsored by brands to say so. But viewers have caught onto the fact that influencers aren’t inclined to say something negative...

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