This week on TikTok: CapCut editing trends are brand friendly for viral content There are a few (sometimes bizarre looking) meme trends you may have seen on your For You Page recently—over, and over, and over. Whether it’s the spinning head of rock singer who’s “only human after all,” showing what’s playing inside Patrick Bateman’s headphones, the dancing Barbie dogs layered over an Ice Spice remix, or many, many, others, these viral videos are all coming from templates on CapCut, a video editing app owned by TikTok. The hashtag #CapCut, which is immediately applied to all videos posted from the editing app, has an impressive 2231.5B views, proving how it has become hugely intertwined with TikTok making. Brands utilizing TikTok know that it can be hard to know which trend to jump on when, and sometimes it’s impossible due to the copywritten music that backs viral content. But the CapCut trends are often set to remixes made by meme creators, so if the template is used correctly, they can...
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