Nickelodeon and other children’s networks are responding to the next generation’s “rapid change in viewing habits” and reliance on small screens with new initiatives that think mobile and digital first, and TV second.

Nickelodeon and other children’s networks are responding to the next generation’s “rapid change in viewing habits” and reliance on small screens with new initiatives that think mobile and digital first, and TV second. “Welcome to Wayne” is Nick’s first-ever web-exclusive series, part of a new programming plan that will put “fresh” content on the internet with the potential to be moved to television over time. (NYTimes)