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Move Over Metaverse, AI is Actually Taking Young Consumers by Storm

The future of AI is on its way, but these brands are already embracing it…

Written and Edited by the YPulse Editorial Team

Feb 22 2023
North America

KEY TAKEAWAYS

Artificial intelligence has gone from viral trend to full brand experience in just a few months since ChatGPT took the internet by storm
Huge brands like Microsoft and McDonald’s are making big AI integrations, despite their bugs
Others, like Snapple, TikTok, and BuzzFeed, are making interactive brand experiences that share easily on social media

YPulse predicted that this year artificial intelligence programs would become a norm for Gen Z to use—and we’ve (very) quickly been proved right. Most notably has been the viral sensation that is ChatGPT, a language AI developed by OpenAI, which has prompted everything from memes to a $10B investment from Microsoft. As of January (just two months after launching), it had an estimated 100M users, “making it the fastest-growing consumer application in history, according to a UBS study.” Given its success, brands have already begun integrating AI into their services and products left and right. Gen Z, being the internet know-alls they are, has also dove into all the possibilities the AI presents, sharing their requested creations on social media. On TikTok, the hashtag #ChatGPT has 1.7B views and #AI has 17.9B views—showing just how much content these services can inspire. Like the metaverse, which some brands still struggle to grasp, Gen Z understands this tech easily, which is why brands need to pay attention to how they’re already...