Rihanna and Fenty Beauty are the real winners of the Super Bowl. During her iconic halftime performance, a lot happened (hello baby number two!)—and fans overcome with Rihanna’s greatness may have missed the subtle plug to her cosmetic brand. The singer, who wore a custom red Loewe jumpsuit to match her red Fenty lipstick, was handed Fenty Beauty’s new oil blotting sheets mid–performance by one of her back-up dancers. This small, yet impactful, nod to her brand “helped garner $5.6 million in Media Impact Value in the first 12 hours for Fenty Beauty, and $2.6 million in MIV in the first 12 hours for Savage x Fenty,” according to Launchmetrics. The Grammy winner most recently released a new Savage x Fenty Valentine’s Day line, Super Bowl Game Day collection, and a limited-edition Fenty Beauty set. (WWD)
