The idea that pink is for girls, and blue is for boys is being challenged by both kids and parents in some ways, but the trope certainly still dominates marketing to young consumers.

The idea that pink is for girls, and blue is for boys is being challenged by both kids and parents in some ways, but the trope certainly still dominates marketing to young consumers. One photographer’s project documenting toddlers surrounded by their gender-color-coded toys and belongings shines a spotlight on just how much pink and blue can influence children; and though growing up can shift their tastes, she reports that “the original association with the color-code often remains.” (Fast Company)