Today, our Insights Article is dedicated to rounding up some of the stand-out back-to-school marketing of the season so far—but one retailer is standing out in a very wrong way.

Today, our Insights Article is dedicated to rounding up some of the stand-out back-to-school marketing of the season so far—but one retailer is standing out in a very wrong way. American Apparel's latest scandal involves a Lolita-esque image on their UK Instagram account, which has now been taken down, promoting their “back to school” line. Though some say AA is not to blame for the larger problem of objectifying underage girls, the photo spurred a new round of backlash for the brand. (Daily Mail, The Daily Beast)