The rise of privacy and anonymity apps in social media have given young consumers spaces to air their thoughts without marring their online personas, but haven’t been seen as ideal spaces for marketing.

The rise of privacy and anonymity apps in social media have given young consumers spaces to air their thoughts without marring their online personas, but haven’t been seen as ideal spaces for marketing. That is beginning to change. Brands like MTV, Hulu, Universal Pictures, and Vegas.com have been playing with advertising on apps like Whisper and Anomo. It might be uncharted territory, but anonymous apps give marketers “a little more freedom…to experiment.” (Adweek)