Car buying is a big step for Millennials, and since they often don’t know what they’re looking for right off the bat, researching online is vital for product and dealer comparisons. 95% of Millennials use the internet to shop for vehicles and half are researching cars on their phones, compared to only 19% who were using smartphones to auto shop last year. Brands and dealerships are having to rethink their online strategies with the rise in mobile shopping, since having a mobile site that functions poorly is much worse by Millennial standards than not having one at all. (MediaPost)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
