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Western Europe

The 15 Coolest Brands Among European Gen Z and Millennials

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Find out the brands most likely to be considered cool by Western European Gen Z and Millennials right now, based on YPulse’s brand tracker…

TL;DR

  • Nike is the coolest brand according to young consumers in Western Europe
  • Social media and streaming brands also top the cool ranking, showing they’re more likely to think brands that entertain them are cool
  • Apple makes the top five coolest brands in Western Europe list, showing its staying power
Brands are constantly asking YPulse how to be cool in the eyes of young consumers, and we’ll be exploring just that topic in our upcoming Gen Z 101: Does Gen Z Think You’re Cool webinar with our youth experts. The reality is that being cool can feel incredibly elusive to brands, especially those trying to...

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