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3 Stats That Show Gen Alpha Is Being Raised with a Controller In Hand

Millennial parents’ kids are following in their gaming footsteps…

TL;DR

  • The majority of Millennial parents say their children play video games of some kind, and mobile games weekly or more often
  • Millennial parents are playing video games with their children as a form of bonding
  • Parents are concerned about advertising in video games for children, but metaverse brand experiences show it may be more engrained than they know
We know that Gen Z are gamers, no matter how young they are—and well, maybe Gen Alpha is already, too. Millennial parents tell YPulse their kids are already frequent video game players—and our Gaming report data even shows which games they’re playing most. And even though more than a third of their children are younger...

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