Millennial consumers have higher expectations for “slick user experiences,” as well as online and mobile interactions, which means they are a generation that will force brands to “design the technologies of tomorrow.” One of their major demands is to be given self-service solutions to their problems: if they have a question when shopping online and are unable to find the answer on a brand’s site themselves, more than half will abandon their purchases.

Millennial consumers have higher expectations for “slick user experiences,” as well as online and mobile interactions, which means they are a generation that will force brands to “design the technologies of tomorrow.” One of their major demands is to be given self-service solutions to their problems: if they have a question when shopping online and are unable to find the answer on a brand’s site themselves, more than half will abandon their purchases. (Wired)