Every year, YPulse’s team of Gen Z and Millennial trend experts share our predictions for the coming year, looking ahead at everything from marketing and social media to tech and cultural attitudes. Last year, all of our predictions came true: brands have blurred the lines between traditional entertainment and gaming; the metaverse in fact did not become one world, but many virtual worlds where brands are connecting with young consumers; and Gen Z certainly has continued to rule what’s in and out (especially on TikTok).   Using all our trend insights from the last year (and all the ones before), we...