Speaking of content as marketing… Thanks in good part to their successful film, Lego is now the world’s No.

Speaking of content as marketing… Thanks in good part to their successful film, Lego is now the world’s No. 1 toymaker, moving ahead of Mattel. Their great year has “relied heavily on sales related to [The Lego Movie],” which was “complemented” by 17 movie setting box sets and 16 movie-based Lego characters. The movie will get a sequel in 2017, which will likely result in a similar sales surge. (MediaPost)