Young Europeans spend an average of 3 hours and thirty minutes on social media every day, so it’s no wonder they’re behind the top trends on their favorite platforms. YPulse keeps you updated year round with everything happening on socials in Western Europe, and we’re now bringing you six viral stories that happened in 2022 that reveal bigger trends among Gen Z and Millennials. From TikTok to deaf rapper Signmark to Gen Z activism, here are some of the most viral stories in Western Europe this year: Love Island chose eBay as its main sponsor Love Island has been known for driving fast fashion sales, and while many contestants fail to find love, many do go on to sign deals or design collections with fast fashion brands as well as become fashion influencers. Searches for last year’s winner Millie Court shot up 127% after she wore a one-shoulder marble dress from ASOS, and 114% when she appeared in a hot pink co-ord. Meanwhile, fast fashion retailer Pretty Little Thing tapped...