The 18 Luxury Brands Young Europeans Most Want to Own   While we’ve known for a while that young consumers’ attitudes and behaviors toward high-end goods have led to a redefinition of luxury, we also know that Gen Z and Millennials aren’t turning their backs on luxury—and that they’re already buying. We told you earlier this month that the majority of 13-39-year-olds in Western Europe have already purchased a luxury item, and that nearly a third say they’ll likely care more about owning high-quality, expensive products in the future, meaning the industry stands to grow as young consumers (and Millennials in particular) continue...