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Co-creation is the future of products, and brands are using Millennials as resources to help keep perspectives fresh.

Co-creation is the future of products, and brands are using Millennials as resources to help keep perspectives fresh. Brands like Taco Bell, Nestle and Pepsi have all begun turning to students for ideas, hoping to gain insights on products and marketing from the digital natives. At Miami University in Ohio, roughly 30 advertising students are a part of an on-campus agency to navigate branded campaigns. (WSJ)

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